Marshmallow 2024 CBE Beauty Expo Highlights

MARSHMALLOW

CHINA BEAUTY

EXPO

The 28th China Beauty Expo (CBE) was held as scheduled at the Shanghai New International Expo Center from May 22nd to 24th. Marshmallow, as a contract manufacturer, showcased at booth WVIP9 a full range of customized cosmetics developed inhouse. The exhibit attracted many visitors who explored and experienced the entire process of customized cosmetics, as well as the texture and efficacy of the products.

The China Beauty Expo (CBE) is regarded as an icon of the Chinese beauty market. Global cosmetic brands, manufacturers, distributors, and related organizations attend to showcase the latest trends, technologies, and products. To date, it has been held for 27 consecutive years. This year's CBE covers an exhibition area of 230,000 square meters, attracting over 3,200 exhibitors from more than 40 countries worldwide, showcasing tens of thousands of new beauty products, bestsellers, and technological achievements. As an influential business platform in the industry, the Beauty Expo provides an excellent stage for beauty companies to showcase their innovative achievements and expand their markets but also, with its forward-looking vision and resource integration capabilities, it drives the Chinese cosmetics industry to greater heights.

CBE highlights

Highly anticipated, Marshmallow made its debut at the China Beauty Expo, showcasing eight themed series: "Nature, Precision, Emotion, Future, Sport, Purity, Post-medical, and Peace." With over 130 products focusing on different efficacies, Marshmallow presented formulations that align with the latest trends, unveiling them at this year's expo.

A collection of live exhibits

At the expo, attendees experienced our services through detailed explanations from our onsite staff, meticulously arranged product selection sessions, and immersive interactive experiences. Marshmallow's team members consistently provided enthusiastic service to every customer, efficiently discussing customized solutions and showcasing their professional expertise and exceptional capabilities.

Collection of on-site visitors

Each appearance is a burst of energy after careful preparation. Marshmallow's relentless pursuit of quality and deep understanding of consumer needs to drive continuous innovation and refinement of its product line, offering more highquality, effective beauty products. In the future, Marshmallow will continue to lead the market through close collaboration with global cosmetic brands.